Michelle Bergadaà

 

 

1999…

GSEM, University of Geneva, Switzerland

 

Observatory of the Values of Management and Strategy (OVMS) - Founder and Director.

Involvement of 13 founding companies in this research and pedagogical platform:

 Genève Aéroport, Bon Génie, Caterpillar Sarl,  Firmenich SA, Group Pharmacies Principales, Procter & Gamble, Hewlett-Packard, Nestlé Suisse SA, Groupe Piaget monde, SGS, Société Coopérative Migros Genève.

 

2001-2016

GSEM, University of Geneva, Switzerland

Marketing Strategy, Communication & e-business Diploma,

e-business & e-communication Certificate.

Executive MBA specializations.

 

2008-2013

ESC Pau, France

Observatory of “Métiers Régionaux Authentiques”.

Scientific Director.

 

2005-2008

HEC, University of Geneva

Master of Science in Business Administration.

Director.

 

2005-2008

Rectorat, University of Geneva

Academic Career and Plan of Life.

Responsible of the inter-department conferences for doctorates.

2001-2007

Rectorat, University of Geneva

Women Question Delegation.

Member.

2001-2006

Univ. of Geneva & Univ. of Grenoble, France

Ecole Doctorale des Alpes.

Co-Direction, with Prof. Alain Jolibert

 

1987-1998

ESSEC, France

Sales and Marketing Strategy Chair (VSM Chair)

Director

- - Definition and development of contacts and exchanges between students and firms based on the increased importance of sales as a strategic function in management.

- - Involvement of 8 founding companies in this research and pedagogical platform: EDF - GDF - France Telecom - Nestlé Group - Procter & Gamble - Rank Xerox - Renault -Times Mirror Training Europe.

 

1993-1997

ESSEC, France

Ph.D. Committee.

Member.

 

1996-1997

ESSEC, France

Pedagogical and Teaching Committee.

Member.

 

1993-1996

ESSEC, France

"Enseignement, Composition du corps professoral et Développement" Strategic Committee.

Président.

 

1994-1995

ESSEC, France

ESSEC Group Academic Committee (CAGE).

Elected Member.

 

1989-1991

ESSEC, France

 

Head of Marketing Department.

 

1986-1990

ESSEC, France

 

Member of the Pedagogical and Teaching Committee